Page 3 - Business Communications
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Voicemail
    How to Make Sure You Get a Return Phone Call               Pressing “Zero” for Assistance
     •  Pay attention to the outgoing message; occasionally there will be instructions   •  Often, a phone system will have an option to “push zero for an operator or
       about how to leave messages that are important             assistant”; occasionally, it is acceptable to reach the assistant to ask if the
     •  Some people strongly prefer being contacted via email or text and will say so   individual is available to be paged; this option is usually saved for strong
       in their outgoing message; you should heed this preference when possible  vendor/client or colleague relationships and can be considered somewhat
       • At the beginning of the message, leave your full name, the company   aggressive; it should be used sparingly and only when you feel certain that
         you work for, and your phone number; the information should be left   your contact would not find this inappropriate
         somewhat slowly and articulated clearly               Following Up
     •  State your basic message in a concise manner, and avoid stating anything   •  If your voicemail message is not returned, it is acceptable to leave another
       personal or private as people will often listen to their voicemail messages   voicemail message, but wait a few days to do so; often, such a message
       over a speakerphone                                        might refer to the fact that you left an earlier message; however, do not be
     •  Keep your tone upbeat, and avoid background noise; this is especially true   overly aggressive or rude but offer alternative ways (e.g., an email address)
       if you are a salesperson calling a prospective client; your message should be   for the recipient to get in contact with you; if this call is not returned, you
       considered part of your sales process                      should not leave a third message unless you have a strong relationship with
     •  Remember that people generally only listen carefully to the first 15–20 seconds   the recipient
       of a message, so make sure you say something that will induce a return call  Handling Your Incoming Voicemails
     •  Your message should not contain detailed or specific information that the   •  Your outgoing message should be short and clear and instruct your caller if
       other party wants (such as a long order number or several phone numbers)   you are out of town or inaccessible for an extended period of time
       unless no other option for communication exists; this type of information is   •  If you receive a large number of incoming voicemails but are often in places
       best saved for an email                                    where listening to voicemails is inappropriate, consider services like SpinVox
     •  Tell the other party what you want him/her to do—politely; if you would like   or Jott that convert voicemails to email or text messages and then send them
       him/her to return the call, say so; if you intend to call back at a specific time,   to you; these systems are not perfect, and many technical terms and names
       say so                                                     are often misstated in the voice-to-text transfer, but they still perform a solid
     •  Repeat your name and phone number                         service for those interested



    Text Message Etiquette                                           Instant Message Etiquette
    Benefits                                                         Benefits
     •  Texts are quick and quiet; they are perfect for sending a short message to another   •  Instant messaging is an excellent way to quickly communicate
       party when all that is necessary (because of the nature of your relationship or the   something in real time to a coworker with whom you have an
       type of information required) is context-free and informal       ongoing and strong relationship
     •  One of the main benefits of a text is that it is, by nature, brief  •  For example, instant messaging allows you to ask a question of a
     •  Texts can often be a way to communicate in “real time” with another party when   coworker while you might be on the phone with a client
       voice communication is not preferred                          Drawbacks
        Drawbacks                                                     •  The ability to send something to someone with no ability to “pull it
        • Texts are often used inappropriately; remember that a text is basically the lowest   back” can be dangerous
         form of written communication; there is no greeting (usually), and there is often   •  A momentary impulse to insult a client or boss or to make a joke
         little room for explaining the background of a comment or request  or a criticism of your company might occur to you throughout the
     •  Texts are often seen as more personal than business in nature because of this level   day but, upon reflection, is not appropriate for the workplace—
       of informality                                                   and certainly not appropriate to be put in a written form; instant
     •  Make certain that you are not crossing any lines with clients or coworkers with   messaging does not allow for this reflection, and therefore can be
       humor, pictures, or links sent via text message                  dangerous if used improperly



    Presentations
    Overview                                                    •  Avoid using excessive graphics, animations, and slide transitions; often,
     •  You should try to have “a hook” or something that will engage your audience   these techniques can be distracting to your audience and detract from
       and compel them to pay attention; it could be an anecdote that makes your   your topic
       topic more relevant or perhaps a spin on a common theme that makes it   •  Make sure your appearance and dress are appropriate to the forum; in general,
       more interesting to the audience                           you should be equal to or a step up in dress from your audience when making
     •  Have a thesis statement that is clear, concise, and stated early in your   your presentation, depending on what you are trying to project; for example,
       presentation; you should repeat your thesis at the end of your presentation   if you are a banker and are making a presentation to a client who generally
       (in a slightly different way)                              dresses in business casual, you should be in a suit, as you are trying to project a
        - Tell your audience what you are going to tell them      professional and serious style; if, however, you are in human resources at your
        - Tell them                                               company and are presenting to a group of new hires and trying to make them
        - Then tell them what you told them                       feel comfortable, you might wish to dress similarly to them
     •  Practice your delivery; this is especially crucial if you are not a strong   •  Consider your voice and volume level when talking; if you tend to be a quiet
       and polished speaker; remember that almost everyone is uncomfortable   person and are presenting in a large room, consider a small amplifier and
       speaking in front of groups; strong presenters usually practice until they feel   microphone; if you have a strong voice and project easily, try to provide
       comfortable                                                some distance between yourself and the front row of your audience so that
     •  Limit humor, especially canned jokes; they rarely go over well; a brief   you do not blow them away with your volume
       anecdote about the topic is more likely to generate the level of interest you   Teleconferencing
       seek without the probable awkwardness of a failed joke   •  Give the dial-in information to your recipients early and in a clear fashion; if
    In-Person Presentations                                       you have not used that particular dial-in before, you might wish to do a trial
       •  Make certain that your presentation is geared toward your audience; if   run to make certain it works correctly
         they are expecting a short, informal explanation of a topic, do not subject   •  You  should  distribute  an  agenda  if  there  are  several  topics  and/or  the
         them to a long dissertation                              audience is large; many times people will be listening to the call and sending
     •  If using a slide show, limit the number of slides; you want the focus of the   emails concurrently because only a portion of the call will apply to them; an
       room to be on you and your topic, not an ever-changing slide show   agenda alerts them to topical transitions as well as when they really need to
     •  Limit the amount of information on each slide; nothing is more tedious to   pay attention
       your audience than a speaker reading each slide to them; your slide show   •  At the beginning of the call, state your name, the topic for the call, as well as
       should be a basic outline of your topic, not a block of text  your title, if appropriate


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