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Jan-Feb, 2021 Page 15
TIPS FOR BUILDING CUSTOMER LOYALTY

Continued from pg 14
manage expectations is to credibility is to take time to appreciation. Loyalty is a
be consistent. Be get the best answer. relationship, and it should be
consistent with your Sometimes you may not know nurtured as you would care

quality, your the best response to a for a friend. Do not take it
responsiveness and delivery situation or request. for granted.
of goods or services.
Establish a routine Ask for time to research Words of Wisdom
schedule for communication and come back with the "An ounce of loyalty is worth

with your most important most accurate answer or a pound of cleverness."
customers, so you can call information that you can - Elbert Hubbard
"just to talk" and check the obtain. Taking time for "Unless commitment is made,

pulse of the relationship. accuracy can be far more there are only promises and
beneficial to your customer hopes... but no plans."

Build Credibility than a quickly but incorrect - Peter Drucker
There are two easy ways to reply. "The quality of a person's life

build credibility. First, do is in direct proportion to
what you say you are going Cracker Jack Surprise their commitment to
to do. If you leave a Give your customers excellence, regardless of

message to call back or something more than their chosen field of
make a commitment for expected. Don't tell them in endeavor."
follow-up, then call when advance, just do something - Vince Lombardi
you said you would call. to demonstrate your by John Mehrmann
appreciation.

Even if you do not have all “The way
the answers, call when you It can be as simple as a
commit to call back. The greeting card, email or small

second way to build token to show your to get

started is

to quit

talking and

begin

doing.”

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