Page 9 - Maybank Premier & Priviege Virtual Property Fair eBrochure
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FROM THE DEVELOPER















          Dato' Chang Khim Wah                    Edward Chong                           Dato’ Azmir Merican
             President & CEO                     Managing Director                        Sime Darby Property
            EcoWorld Malaysia                    IJM Land Berhad                        Group Managing Director


      “Although     the    Covid-19      “Covid-19     has     forced    new       “The COVID-19 pandemic made
      pandemic     has   negatively      perspectives and behavioral norms.        the   already   soft   property
      impacted the economy, the          Significantly, the position of home       market more challenging, but
      silver lining is that after a      has taken a deeper meaning. It has        the  sector  is  undergoing   a
      prolonged period of staying at     become a place that keeps one safe        gradual recovery period. We
      home,    there   is   greater      as well as a space for daily activities   are redefining our priorities
      appreciation   for  EcoWorld       of work, study and play. These aren’t     with active marketing and sales
      properties. Our well-designed      just the new normal, they are the         campaigns;            inventory
      homes      within      secure      new essentials. We see the market         management, cost optimisation
      environments, complete with        shift towards people seeking safer        and conversion of bookings into
      comprehensive amenities and        haven with ample multi-use spaces         sales.     Focus      is    on
      services within a 10 km radius     that are close to amenities as a          the diversification of income
      can meet the lifestyle needs       priority. It is a move that will also     streams, with Industrial and
      of every generation in the         bring    quality    facilities  and       Logistics Development as our
      new normal.”                       conveniences into communities. At         new engine of growth.”
                                         IJM Land, we have always believed in
                                         the importance of home, and we are
                                         and   have   been   from  the   very
                                         beginning, completely aligned with
                                         this perspective to provide quality
                                         multi-use homes in incredibly green
                                         neighbourhoods     with    excellent
                                         offerings that include recreation,
                                         retail and community resources.”
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