Page 3 - E-Book MPE dan TIK_Sonia Faradila
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DAFTAR ISI
KATA PENGANTAR ................................................................................................................................................ 2
DAFTAR ISI .............................................................................................................................................................. 3
PETUNJUK PENGGUNAAN E-MODUL ................................................................................................................ 4
IDENTITAS E-BOOK ................................................................................................................................................ 5
PEMBAHASAN ......................................................................................................................................................... 6
SEGMENTASI PASAR .............................................................................................................................................. 6
1. Pengertian Segmentasi Pasar ................................................................................................................................... 6
2. Jenis-Jenis Segmentasi Pasar .................................................................................................................................. 7
1. Segmentasi Geografis ...................................................................................................................................... 7
2. Segmentasi Demografis ................................................................................................................................... 7
3. Segmentasi Psikografis .................................................................................................................................... 9
4. Segmentasi Perilaku ....................................................................................................................................... 11
3. Penentuan Target Pasar ......................................................................................................................................... 13
a. Kriteria Segmentasi Efektif ............................................................................................................................ 13
b. Mengevaluasi dan Memilih Segmen Pasar .................................................................................................... 14
Rangkuman .............................................................................................................................................................. 19
Soal ........................................................................................................................................................................... 20
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