Page 2 - The Owen Report for June 2020 Inman Article Zoom Rooms
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“A very 2020 thing,” Frier tweeted on July 24. “Home listing in Oakland touting a nice
background for Zoom calls.” Frier’s tweet received more than 830 likes and 20 responses
from serious homebuyers and internet daydreamers who also noticed an increase in so-called
‘Zoom rooms’ on their favorite listings.
“I spend an embarrassing amount of my day on Redfin and this is actually becoming quite
common,” Twitter user @DoubleLJSquared replied. “There be a decent wall in a $1.25 million
place,” user @_MariaPetrova shot back in jest.
“New term: ‘ZoomScaping,'” tweeter @BobTinker added. “Deliberately arranging the visual
backdrop of your home office/desk for video calls. Even if the out of view stuff is a mess.”
A preliminary search on Zillow revealed ‘Zoom room’ has yet to become a widely-used
phrase, as only 14 listings in Los Angeles and San Francisco include the keyword ‘zoom.’ In
New York City, 102 listings include the keyword ‘zoom,’ although a sizable chunk refers to
using the Zoom platform for virtual tours.
Out of the 1,883 Zillow listings in Washington, D.C., broker-owner John Bratton was the only
broker to use the term “zoom room” for his $469,000 listing on the southeast side of the city.
