Page 1 - Tribune Tower Article November 2021

November 15, 2021 06:00 AM
Crain's luxury gift guide

Marketing and public relations maven Diane Primo's suggestions

for what to give those near and dear this holiday season.

DIANE PRIMO

What to give this holiday season? For reasons we know too well, it's sure to be another
unusual shopping season. But we have gifting advice to make it more meaningful from
marketing and public relations maven Diane Primo, CEO of Purpose Brand, based in
Chicago. Primo believes every gift you give should have the glow of purpose and make a
difference—regardless of cost.

Here's Primo's guidance on gifts that are fabulous and fun, but also thoughtful, sustainable
and purpose driven. All are goodies that keep on giving, range from economical to
outrageous, and are worthwhile, sustainable and sure to stand the test of time. And when it
comes to giving, Primo reminds us: "Don't forget your favorite charity at this time of the year;
it's critical!"