Page 12 - Thump Brochure

What is Search Engine Optimization?

The first factor is Relevance. Your website becomes more
relevant by being optimized. Relevance is determined by your
content, keywords, meta information and source code found on your website.

• The search engines want to provide the best possible search result to their users.
• In order for your site to rank, we need to help optimize your site for the search engines.
The second major factor that will help your site rank at the top is Trust. Trust is measured and
established by the number of other companies, or other websites, that have a link on their site that
points back to you and to your site.
Google wants to see that you not only have great content, but that other companies value your
content. Having a link that points back to your site is like having someone vote for you.
• Links are like votes, the more votes you have, the more prominent your website will be considered.
• Where the votes are coming from is more important than how many you have.
Transform your website into a long term asset where
Google, Yahoo and Bing become your word of mouth!

Why is SEO Important?

SEO can provide the best ROI when 15% PPC
executed correctly. Most search engine SEO
users click on organic (unpaid) results *15% of Google
which is the area that SEO helps to users click on the
increase your position. sponsored (paid)
Once your company is ranking near the results on the 1st
top for your targeted keywords or phrases page
you are not limited by budget. You can
receive an unlimited amount of clicks and 76.5%
your budget remains the same.
It is a long term solution to a long term *76.5% of Google
matter. users click on the
organic (unpaid)
results on the 1st
page

10 *Data Driven by Chitika Insights June 2013. Data is representative of Google search traffic within the US and Canada only.