Page 30 - Marketing Booklet with Clickable Links
P. 30

 What is the best price you believe you can get for my home?
This is a great question and it's all about positioning. I always try to keep the selling price between 1-3% of the list price. This gives you a larger pool of buyers to receive the highest and best offer in the least amount of days.
How did you decide on the listing price?
I have a Price Strategy Advisor Certification from the National Association of Realtors and the best approach to retrieving the highest price is to list just higher than the previous comps that have sold and just under the active competition. This goes back to keeping the sale price between 1-3% of the list price.
How long will it take to sell my home?
There's a lot of different factors to selling your home. My job is to make sure your property is ready to hit the market according to our buyers profile and use our marketing approach to bring in the right buyers. In our current market state, the buyer is an end user so having a property ready to move in is key!
What happens if my home does not sell in the specified time?
If we execute our marketing plan correctly, this shouldn't be the case but there's always factors or things we can't control. My best approach is to be in communication with each other to work through any challenges that might be in front of us.
What is your ratio of buyers to sellers?
I'm around 50/50 and I love this ratio! It helps me understand what exactly "today's" buyers are looking for so when I approach marketing a listing, I can easily identify the buyers' profiles.

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