Page 8 - Email Marketing Success
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EMAIL MARKETING SUCCESS
Chapter 1 – What’s Email Marketing and
Why Your Business Needs It
Email marketing is a kind of Internet marketing that allows the
user to send customized messages in the form of an email to their
readers to inform, advertising, or to solicit certain actions from
their readers.
There are certain essential components of email marketing that
include:
• Message automation
• HTML responsive layout
• Advance list maintenance
• CAN-SPAM compliance built-in
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