Page 180 - Wake Up and do Your Thing
P. 180
WAKE UP AND DO YOUR THING
At Nike, senior executives are called "corporate storytellers". They explain the company's history to everyone from vice presidents and sales reps to the hourly workers who run the cash registers at Nike's stores. Weight Watchers couple solid data with real-world stories of people making better choices. John Deere shares solid data with real-world lifestyle stories of people interested in farming. Lego shares solid data with real-world stories about families bonding while building together.
In Associations...
A famous AARP TV commercial starts, !Our story began when Ethel Percy Andrus found a retired teacher living in a chicken coop because she could afford nothing else. It inspired her to found AARP.”
Online...
Successful blogs use stories to hook the attention of their readers and transport them around the world in a million ways. TripAdvisor is filled with true stories from people enhancing their lives as a result of the company"s services. TED"s mission statement is to spread understanding through stories. Social media, Linked-in and thousands of dating sites invite people to share their stories to fill gaps in their lives.
In Fundraising...
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