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JAN SOCIAL MEDIA USE vs. TOTAL POPULATION BY REGION
2020 THE NUMBER OF ACTIVE SOCIAL MEDIA USERS IN EACH REGION COMPARED TO TOTAL POPULATION*, REGARDLESS OF AGE
NORTHERN
EUROPE
EASTERN
67% EUROPE
NORTHERN 49%
AMERICA
69% WESTERN 54% 59% 22% CENTRAL
EUROPE ASIA
SOUTHERN EASTERN
EUROPE 71% ASIA
CARIBBEAN 56%
NORTHERN 39%
AFRICA
64% 51% MIDDLE WESTERN 27%
ASIA
CENTRAL 13% AFRICA SOUTHERN
AMERICA 6% ASIA SOUTHEASTERN
WESTERN 63% ASIA
AFRICA
67% 8% EASTERN
AFRICA
SOUTHERN
AMERICA 36% 57%
SOUTHERN OCEANIA
AFRICA
SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR (ALL
10 LATEST DATA AVAILABLE IN JANUARY 2020). *NOTES: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME.
COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
