Page 30 - Digital 2020 Albania (January 2020)

JAN FACEBOOK ACTIVITY FREQUENCY

2020 HOW OFTEN A ‘TYPICAL’ USER* PERFORMS EACH ACTIVITY ON FACEBOOK

ALBANIA

NUMBER OF POSTS LIKED IN COMMENTS MADE IN FACEBOOK POSTS FACEBOOK ADVERTS

FACEBOOK PAGES THE PAST 30 DAYS THE PAST 30 DAYS SHARED IN THE PAST 30 CLICKED IN THE PAST 30

LIKED (LIFETIME*) (ALL POST TYPES) (ALL POST TYPES) DAYS (ALL POST TYPES) DAYS (ANY CLICK TYPE)

1 20 5 1 23

FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE:

1 1 24 18 9 3 1 1 27 20

SOURCE: FACEBOOK (JANUARY 2020). *NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE. FIGURE FOR THE NUMBER OF FACEBOOK PAGES
30 LIKED IS THE MEDIAN NUMBER OF PAGES THAT THE TYPICAL FACEBOOK USER HAS ‘LIKED’ IN ALL THE TIME THEY HAVE BEEN USING FACEBOOK, NOT JUST IN THE PAST MONTH. FOR REFERENCE,

THE WORLDWIDE MEDIAN IS JUST ONE PAGE.