Page 7 - 2018 HVS Design Hotel Branding
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Phase Two Visual Identity
This is the fun part! Here, we start to define the visual elements of your brand. We will interpret how color, form, and shape can start to communicate the more symbolic meanings that cannot be expressed through words. It is important that your visual identity connects with the values and goals of your entire brand so that the public gains a cohesive understanding and instant recognition of your personality and purpose.
VISUAL IDENTITY
DELIVERABLES
Logo Design Color Palette Typography Graphic Elements Photography Direction
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