Page 8 - 2018 HVS Design Hotel Branding
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Phase Three Writing Your Story
Let’s put it all together now! After getting to know your brand and defining its visual identity, we gain a firm grasp on who you are and where you are going. This is when we are able to develop and write a clear, strong story that ties all of the elements together. This story is presented within a final brand guidelines package that will be your brand’s backbone moving forward. The story will be used to sell your brand to customers, employees, and the world - there is no stopping you now!
DELIVERABLES Written Story Final Brand Guidelines Package Final Graphic Files
WRITING YOUR STORY
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