Page 5 - HVSD 2020 Branding Guide
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GETTING TO KNOW YOU
QUESTIONNAIRE
OPERATING PRINCIPLES
BRAND BUZZWORDS
NAME IDEATION
BRAND LIFESTYLE
MOOD BOARD
VISIONING
LOGO SUITE
COLOR PALETTE
TYPOGRAPHY
PATTERNS
ICONS
ILLUSTRATIONS
PHOTOGRAPHY DIRECTION
YOUR STORY
BRAND NARRATIVE
BRAND PACKAGE
BRAND GUIDELINES
LIBRARY OF DIGITAL FILES
ADDITIONAL OPPORTUNITIES
SOCIAL MEDIA DIRECTION
WEBSITE VISUAL DESIGN
COLLATERAL GRAPHIC DESIGN
SIGNAGE CONCEPTS
UNIFORMS AND OS&E
PHOTOSHOOT STYLING
5
ABOUT US
