Page 9 - HVSD 2020 Branding Guide
P. 9

  PORCH KITCHEN & BAR
LOUISVILLE, KY
The Porch is more than just a restaurant; it is a destination, and
an energized place for locals and visitors to gather and socialize. The name comes from the cultural significance that the iconic American porch holds - acting as the neighborhood’s living room, a place to pass the time, and a place that connects individuals to the community. When guests come to The Porch, they are made to feel as if they are being welcomed into a neighbor’s home. The entire experience is personal and memorable.
Serving comfort food with southern flair and craft cocktails with the freshest herbs and juices, The Porch sets itself apart from other establishments in the area. The atmosphere is warm and inviting with a spirited energy that is truly magnetic, drawing people in. The food, design, and service are all completely genuine and authentic, creating a cohesive, soulful experience that is down-to-earth and highly enjoyable.
9
 SERVICES PROVIDED
Naming
Brand Story
Brand Mood Board Operating Principles Brand Lifestyle
Logo Suite Color Palette Typography Pattern Textures
OS&E Direction Uniform Direction Photography Direction Menu Design
Signage
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