Page 283 - BRAVE NEW WORLD By Aldous Huxley (1894-1963)
P. 283
Brave New World By Aldous Huxley
estrangement, Bernard poured out the tale of his
miseries and accepted consolation. It was not till
some days later that he learned, to his surprise and
with a twinge of shame, that he was not the only
one whohad been in trouble. Helmholtz had also
come into conflict with Authority.
"It was over some rhymes," he explained. "I
was giving my usual course of Advanced Emotional
Engineering for Third Year Students. Twelve
lectures, of which the seventh is about rhymes. 'On
the Use of Rhymes in Moral Propaganda and
Advertisement,' to be precise. I always illustrate my
lecture with a lot of technical examples. This time I
thought I'd give them one I'd just written myself.
Pure madness, of course; but I couldn't resist it." He
laughed. "I was curious to see what their reactions
would be. Besides," he added more gravely, "I
wanted to do a bit of propaganda; I was trying to
engineer them into feeling as I'd felt when I wrote
the rhymes. Ford!" He laughed again. "What an
outcry there was! The Principal had me up and
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