Page 157 - COVID-19: The Great Reset

phenomenon is unlikely to abate any time soon, quite the
opposite.

Resilience like all good practice begins at home with us, so we
can fairly assume that, in the post-pandemic era, we will become
collectively more aware of the importance of our own physical and
mental resilience. The desire, driven by greater necessity, to feel
physically and mentally well and the need to strengthen our

immune system mean that well-being and those sectors of the
wellness industry positioned to help deliver them will emerge as
strong winners. Also, the role of public health will evolve and

expand. Well-being has to be addressed holistically; we cannot be
individually well in a world that is unwell. Therefore, planetary care
will be as important as personal care, an equivalence that strongly
supports the promotion of principles we previously discussed, like
stakeholder capitalism, the circular economy and ESG strategies.

At the company level where the health effects of environmental
degradation are increasingly clear, issues like air pollution, water
management and respect for biodiversity will become paramount.

Being “clean” will be an industry imperative as well as an
imperious necessity imposed by the consumer.

Like for any other industry, digital will play a significant role in
shaping the future of wellness. The combination of AI, the IoT and
sensors and wearable technology will produce new insights into

personal well-being. They will monitor how we are and feel, and
will progressively blur the boundaries between public healthcare
systems and personalized health creation systems – a distinction
that will eventually break down. Streams of data in many separate

domains ranging from our environments to our personal
conditions will give us much greater control over our own health
and well-being. In the post-COVID-19 world, precise information
on our carbon footprints, our impact on biodiversity, on the toxicity

of all the ingredients we consume and the environments or spatial
contexts in which we evolve will generate significant progress in
terms of our awareness of collective and individual well-being.
Industries will have to take note.

156