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Shift 5: Ubiquitous Computing








               The tipping point: 90% of the population with regular access to the internet
               By 2025: 79% of respondents expected this tipping point will have occurred
               Computing is becoming more accessible every day, and computing power has never been more
               available to individuals – be that via a computer with internet connection, a smart phone with 3G/4G or
               services in the cloud.

               Today, 43% of the world’s population is connected to the internet. 79  And, 1.2 billion smart phones were
               sold in 2014 alone. 80  In 2015, sales of tablets are estimated to take over sales of personal computers
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               (PCs), while mobile phone sales (all combined) will outpace computers by six to one.   As the internet
               has been outgrowing every other media channel in speed of adoption, it is expected that, in only a few
               years, three-quarters of the world’s population will have regular access to the web.

               In the future, regular access to the internet and information will no longer be a benefit of developed
               economies, but a basic right just like clean water. Because wireless technologies require less
               infrastructure than many other utilities (electricity, roads and water), they will very likely become
               accessible much quicker than the others. Hence, anyone from any country will be able to access and
               interact with information from the opposite corner of the world. Content creation and dissemination will
               become easier than ever before.

               Positive impacts
               – More economic participation of disadvantaged populations located in remote or underdeveloped
                 regions (“last mile”)
               – Access to education, healthcare and government services
               – Presence
               – Access to skills, greater employment, shift in types of jobs
               – Expanded market size/e-commerce
               – More information
               – More civic participation
               – Democratization/political shifts
               – “Last mile”: increased transparency and participation versus an increase in manipulation and echo
                 chambers

               Negative impacts
               – Increased manipulation and echo chambers
               – Political fragmentation
               – Walled gardens (i.e. limited environments, for authenticated users only) do not allow full access in
                 some regions/countries

               The shift in action
               To make the internet available to the next 4 billion users, two key challenges must be overcome:
               access must be available, and it must be affordable. The race to provide the rest of the world access
               to the web is underway. Already, over 85% of the world’s population lives within a couple kilometres



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