Page 4 - MYM 2016

The Journal of World MarkeTing SuMMiT
adviSorS
Professor Philip Kotler
S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, USA
Kohzoh Takaoka
President & Chief Executive O cer, Nestlé Japan
Professor Marc Oliver Opresnik Chief Research O cer,
Kotler Impact Inc., Canada
Professor Suvit Maesincee Sasin Graduate School of Business, Chulalongkorn University, ailand
Professor Saad Andaleeb
Distinguished Professor Emeritus, Pennsylvania State University, USA; Vice Chancellor, BRAC University, Bangladesh
Laura Ries
President,
Ries & Ries Focusing Consultants, USA
Dr. Fahim R Kibria
CMO, World Marketing Summit Group CEO, Kotler Impact Inc., Canada
Professor Dipak C. Jain
Director, Sasin Graduate Institute of Business Administration, Chulalongkorn University, ailand
Milton Kotler Chairperson,
Kotler Marketing Group, USA
Professor Russell Belk Schulich Business School, University of York, Canada
Professor Lau Geok eng NUS Business School,
National University of Singapore
Masafumi Ishibashi Chief Marketing O cer, Nestlé Japan
Khalid Hasan PhD Senior Advisor, South Asia, Nielsen khalid@worldmarketingsummit.org
Sadia Kibria
CFO, World Marketing Summit Group & Kotler Impact Inc. sadia@kotlerimpact.org
Jennifer Dev Chris Gonzalez
a noTe To readerS
e views expressed in articles are of the authors and not necessarily those of World Marketing Summit or Kotler Impact Inc. Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the permission of WMS or KI. All information in this journal is checked and veri ed to the best of the publisher’s ability, however, the publisher or editor cannot be held responsible for any mistakes or omissions enclosed in the publication.
conTacT
For any additional comments or queries, please reach us at
info@worldmarketingsummit.org
ediTorial board
ediTor buSineSS Manager
deSign & coPYediTing addiTional graPhic deSign
SubMiSSionS
Prospective authors are encouraged to go online to view MYM’s guidelines for authors before submitting the articles or manuscripts or contact the Editor: khalid@worldmarketingsummit.org
adverTiSing
For queries, contact Business Manager: sadia@kotlerimpact.org or visit our website: www.worldmarketingsummitgroup.org
PubliSher
World Marketing Summit Group Canada Volume 2, Number 1, October 2016 ISBN 978-0-9948562-0-3
4 | MINd YOUr MarkETING OCTOBEr 2016