Page 6 - MYM 2016
P. 6
74
in everY iSSue
Cover Story
MarkeTing for Social change
5 readers’ views 12
8 from the desk of editor 16
Khalid Hasan PhD
10 World Marketing Summit 30 in action
Sadia Kibria
50 kotler impact in action 34 Dr. Fahim R. Kibria
134 book review 42 Jaideep Prabhu PhD
136 opinion 44 Abdulhai Megdad PhD
What has happened to our hope for economic growth?
Philip Kotler PhD
can Wealth concentration be Stopped?
Muhammad Yunus PhD
Marketers Without borders
Al Ries
from the Periphery to the core:
The value of embedding Marketing in Social Policy Je French PhD
customer Service in the doldrums
Syed S. Andaleeb PhD
caSe STudY: Ykk Japan
The challenge: Manufacturing to contribute to a happier Society Tadahiro Yoshida
6 | MINd YOUr MarkETING OCTOBEr 2016
Kohzoh Takaoka on Innovation, Renovation, and how to keep customers happy in the 21st century.
