Page 1 - TrailerTalk - December 2025
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TRAILERTALK
        www.ntda.org                                                                           NOVEMBER/DECEMBER 2025


         N DA                            TRAILERTALK



         NATIONAL TRAILER DEALERS ASSOCIATION
        NTDA Celebrates 35 Years of Industry


        Leadership During Annual Convention





































        The National Trailer Dealers Association celebrated its 35th anniversary   Association Address serves as the official annual meeting for members.
        October  7–9,  2025  in Tucson,  Arizona  by  welcoming  more  than  600   2025–2026 Board of Directors
        members to its annual convention. This year’s attendance represented
        more than a number. It was proof that a dealer-driven association —   Heather Wilson, Chief Commercial Officer, of BMO (Irving, Texas) was
        with a focus on practical learning and building relationships — remains   installed as 2025–2026 Chairperson of the NTDA Board of Directors.
        essential to the semi-trailer industry.
                                                               Travis “TJ”  Johnson, President of Intermountain  Trailer Sales and
        This milestone year for the association brought together semi-trailer   Service in Salt Lake City, Utah, was installed as a Dealer Director on the
        dealers, OEMs, suppliers, and service providers for three days of   NTDA Board of Directors to serve a three-year term.
        education, business insight, and the kind of candid networking that has
        defined NTDA for more than three decades.              Keynote: Peter Sheahan

        Convention  activities  kicked  off on Tuesday, October 7  with  a First-  This year’s keynote speaker,  Peter Sheahan, founder of Karrikins
        Time Attendee & Sponsor VIP Reception. The night then opened up   Group and a globally recognized authority on growth and disruption,
        to all registered attendees with the  Welcome Reception:  “Sonoran   headlined the convention’s General Session.
        Sunset Soirée.”  The reception blended regional  Tucson flavor with                         Continued on Page 3
        the convention’s signature informal dealer-to-dealer conversation —
        setting the tone for a productive week.
                                                                 ALSO IN THIS ISSUE
        Strategy, Keynote Insight, and the Exhibition Floor
                                                                 Meet the New 2025–2026 NTDA
        Wednesday, October  8 delivered the Convention’s educational   Chairperson Heather Wilson…
        programming.  The morning began with NTDA opening remarks by    Pages 22–23
        2025 NTDA Chairman of the Board Mack Keay.  The State of the

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