Page 53 - EWH B2B Brochure

SALES & MARKETING
Our Sales and Marketing team has a global reach with a foundation of selling and marketing resort destinations, vacation rental programs, property management, spas and retail outlets. The team has partnerships and relationships with impactful travel buyers and knows how to drive revenue through strategic tactics to impact the businesses we serve.
MARKETING
STRATEGIC ACTION PLANNING AND PRESENTATION
• Development of marketing plans
• Budgeting
• Board and owner meeting presentations
PUBLIC RELATIONS
• Proactive seasonal planning • Agency Management
• Strategic pitch development
GRAPHIC DESIGN
• Creative management • Project management
• Brand alignment
PAY PER CLICK
• Development of ad copy, and keywords • Budgeting and analysis of ROAS
• Optimization of campaigns
CUSTOMER RELATIONSHIP MANAGEMENT
• Management of databases
• Strategic planning of messaging • Loyalty targeting
EMAIL MARKETING
• Development of strategic plan • Creative execution of emails
• Optimization of measurement and analysis
DIGITAL DISPLAY
• Development of display strategies • Target audience development
• Tracking and measurement
PRINT PROJECT MANAGEMENT
• Management of projects for creative and content • Negotiate pricing
• Quality insurance
WEBSITE OPTIMIZATION
• Management of google analytics and measurement
• Ongoing content updates
• Accountability of SEO agency
SOCIAL MEDIA
• Development and execution of organic and paid content
• Audience growth and engagement
• Tracking and measurement
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