Page 55 - EWH B2B Brochure

55
REVENUE MANAGEMENT AND DISTRIBUTION
PRICING
• On going rate shops
• Dynamic pricing adjustments
• Pricing by product, promotion and length of stay
• Analysis and report of price elasticity
INVENTORY
• Yield management of property type inventory
• Optimization of demand patterns and special events
• Management of length of stay controls
ELECTRONIC DISTRIBUTION
• Optimization of global distribution channels (OTA, TA, brand.com)
• Targeted approach to alternative accommodation sites (Airbnb, VRBO)
• Focus on direct bookings through optimization of brand.com and marketing
REPORTING
• Pacing
• Market segmentation
• Source of business
• Price testing
• Forecasting