Page 8 - The MIL Corporation: Brand Guide
P. 8
Style
& tone
Smart, yet Let’s get to the point. MIL supplies services to the federal
government, but that doesn’t mean we have to over-do it with
simple. language when it comes to our marketing materials. Our tone
is intelligent, inclusive, and simple.
Friendly & We can shake your hand, but we’d really like to give you a
high-five. Our language balances both personas. Down to
approachable. business, but we know your kids’ names too. Our written
materials give you all the facts, but are approachable in “the
doors always open” kind of way.
MIL Brand Guide | 3
