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Ux vs Ui












                                UX is focused on the user’s journey to solve a

                                problem, UI is focused on how a product’s

                                surfaces look and function




                                It’s important to distinguish the total user experience

                                from the user interface (UI), even though the UI is

                                obviously an extremely important part of the design.







                                As an example, consider a website with movie re-

                                views. Even if the UI for finding a film is perfect, the

                                UX will be poor for a user who wants information

                                about a small independent release if the underlying

                                database only contains movies from the major stu-

                                dios.”
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