Page 80 - C.T. Loo A paper about his impact and activities in the Chinese art Market
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                                                        End and Beginning


                            After a deal was completed, Loo often used his client’s acquisition announcement in

                       the press as his advertisement. After the acquisition of a Buddhist stele (WAM 1934.34),


                       the WAM informed Loo, “We are very anxious to send out notices to the art magazines

                       and the press as soon as possible.” 139  The announcement of the MFA’s purchase of the


                       stone lion (MFA 40.70) in  the Art News gave Loo credit in the text underneath the

                       photographic image of the lion: “Acquired by the Museum of Fine Arts, Boston, from C.


                       T. Loo & Co.” 140

                           Loo constantly promised his clients that he would use the fund from his sale to finance


                       new acquisitions, which would be sent to the clients on approval. In 1924 Loo wrote to

                       J.E. Lodge to thank him for sending the check for the purchase of a stone piece, “I was

                       just in need of funds to pay the collection of bronzes which I am rather proud of having


                                                                                        141
                       them and will take the pleasure of showing you when I come over.”  Indeed, for Loo, a
                       finalized transaction means the extension of his art emporium, and a start for a new round


                       of buying, promotional, and selling activities.















                       139  P. Cott to M. Riepe, April 11, 1934, WAMA.
                       140
                          “Boston: A Stone Lion from Lung-men,” Art News, October 12, 1940, 14.
                       141
                          Loo was probably referring to the bronze collection included in the 1924 catalogue
                       (Tch’ou Tö-yi and Paul Pelliot 1924). C. T. Loo to J.E. Lodge, August 29, 1924, folder
                       and box unidentified, AAOA-MFA.
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