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presence and the absence of each variable in that unit.
According to the coded value of the presence and absence
of each variable i n every single data unit, we can decide
the degree of resemblance of any pair of data units.
The degree of resemblance of any pair of data units
can be described by a concrete figure — a similarity coe-
fficient. According to Sokal and Sneath (1963* 129-130),
and Anderberg (1973* 89), there are many formulas to
calculate different similarity coefficients. After figuring
out the similarity coefficients, not only are we able to
do cluster analysis with them, but one can also do multi-
dimensional scaling using these figures. The value of
these coefficients i s always between 0.0 and 1.0. The
higher the value of the similarity coefficients the more
resemblance between the pair of data units. In addition
to the similarity coefficient, the degree of the resemblance
among the data units also can be described by the distance
of the difference among the data units. The distance of
the difference of data units is calculated by the formula
of 1.0-coefficient. Accordingly, the lower the value of
the distance the higher the degree of the resemblance
among data units.