Page 10 - Shabaaz Khan Digital Portfolio

Shop Ummah

Company ● Ummah Channel Sky 820
Job Role ● Graphic Designer & Head of Department
Year ● 2015

I had the opportunity to design and manage the entire stage production, from concept to delivery, with
the support of the production team. My work spanned branding, set design, on-screen lower thirds, and
the complete visual identity of the website. Using Magento, I shaped the site’s aesthetics — including
web banners, product listings, and product imagery — ensuring a cohesive brand presence across all
platforms.

I collaborated closely with senior designers during the scaling and print processes, sharpening my
technical design skills. Beyond design, I managed live customer orders, liaised with brands advertising
through Shop Ummah, and helped curate product selections for broadcast. Reporting directly to the
CEO, I delivered daily insights on sales performance.

This role was my first official graphic design position, and it allowed me to merge creativity with
management and technical responsibilities. It was a defining experience that expanded my skills
across design, e-commerce, and live broadcasting

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