Page 18 - Digital Portfolio Shabaaz Khan 2024

Summer Holidays

Company Ɣ Vape Dinner Lady
Job Role Ɣ Graphic Designer
Year Ɣ 2017

Vape dinner lady started a new fruit menthol vape range and wanted me to take charge of the complete
branding and visuals. I worked with the marketing department and produced the logo, packaging, print
designs (bottle labels, posters, business cards, merchandise, etc) and large expo panel designs.
Meetings were held with management and I showcased my concepts in which the official logo was
selected as well as other designs. The theme was based around holidays and fruit flavours to give a
'summer all year around' feel. We came up with a unique idea to create small suitcases which included
the vape liquids, merchandise and invites to the coming expos. I created all the panels for our expo
stand and we got the award for best expo stand.

Design packs were sent to distributors (64 countries). A distributer in Israel was impressed by the
product and the overall theme and design. They agreed to purchase £500,000 worth of Summer
Holidays products from us to distribute in Israel. This was a big success for the company and myself!