Page 37 - Sustainability report 2018 Ratti Group

process to which Ratti, as always, pays the greatest attention, emphasising the talent and creativity of its designers.
Talent that lends form to ideas
Design is an innate talent, it is related not
to the age of the designer but rather to his
or her artistic sensibility, imagination and innate capacity to comprehend and give form to
the customer’s wishes. It is a gift that cannot
be taught.
What can, however, be taught and perfected
is giving shape to ideas with the support of IT devices and graphics tablets, in order to best simulate working manually. Developing a complex prototype can require the full month’s labour of
a single resource, dedicated and working with great flexibility, creativity and willingness, to give form to the wishes of a client who is increasingly multifaceted and demanding.
To be ready, therefore, to face new challenges, recruiting new staff is delicate from this point of view and has, as a prerequisite, a period of activity (for example an internship) to test a worker’s ability to mould their artistic abilities to the daily operational needs.
A designer’s work may be linked to a specific
The common thread running through production and innovation processes: Ratti studies, experiments with and adopts new production techniques, new technologies and new printing processes.
2018 SUSTAINABILITY REPORT | RATTI GROUP
Ratti and OPEN FACTORY
Ratti, as an advocate for Made
in Italy and a reference partner for the major fashion houses
of the world thanks to its inexhaustible creativity – the offspring of freedom of invention and a certain touch of eclecticism – took part in the OPEN FACTORY project, along with “L’Economia” (of “Corriere della Sera”).
Attentive, as always, to enhancing its heritage and its history, Ratti chooses to present and represent the values of the area in the best way it can, by opening the gates of its production site, and allowing all guests to take
a look behind the scenes at an
organisation that has, since 1945, been the cradle of elegance and style in the world of printing. Every department, every print and every design must be closely observed
by someone who has taken onto themselves the codes and aesthetic graphics of this strong Italian “stamp”. This is a connotation which includes, at the same time, harmony, wise elegance and the unique style of this company. Respect for people, for the environment and for tradition,
a close attachment to its own roots and its own territory, along with a strong passion for its work – these are the cornerstones that have always guided Ratti in affirming its brand.
35