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Promotion Projects: CEO Club
Contest Objectives:
• •
My Role:
Drive the campaign how to use different ideas to promote it, and attract our financial planners to participate in the campaign.
Manage the Agency’s reports, and coordinate with MTR corporation to review the exhibition schedule
Create a compelling campaign to recognise top financial planners and districts Represent the company as the top of the tops in the ranking of insurance field
KPIs:
• Districts & Financial planners winner - 150 pax
• Daily audience coverage of Advertisement is over 200,000 ppl
01. Events (CAREER EXPO & CONCERT ) 02. COP 03. Advertising & Promotion Projects
04. Branding Champion & Visual Communication 05. Digital Platform 06. Overseas Convention
