Page 20 - JOE CHAN_JG

03
CAMPAIGN MANAGEMENT
Objective:
Corporate social responsibility is a growingly important topic in the recent years. It is significant for company to perform quality service as well as the compliance to the corporate branding engagement.
My Role:
Coordinate the project and moderate the branding guideline between AIA and charity organisation to execute CSR campaign.
KPIs:
• •
Hong Kong Cancer Fund (Pink Evolution)
Interactive wall for charity organisation
Hong Kong
Alzheimer’s Disease Association (HKADA)
Active Financial planners - 11,000
Charity Donation: 4 cases for HKD$400 donation
01. Events (CAREER EXPO & CONCERT ) 02. COP 03. Advertising & Promotion Projects
04. Branding Champion & Visual Communication
05. Digital Platform
06. Overseas Convention