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GEORGIA INDEPENDENT AUTOMOBILE DEALERS ASSOCIATION
INDEPENDENT
auto dealer
APRIL 2018
2 | Short and Sweet! 16 | Mobile Devices Help Dealership 40 | Be Careful Who’s Driving your
2 | Advertiser Index Service Advisers Do Jobs Better Vehicle Inventory: Document
3 | 2018 Scholarship Program 18 | Service Provider Directory Operating Rules!
4 | Strength in Numbers! 30 | Save the Date for GIADA 42 | Hubert Keller: Customer-driven
4 | Calendar of Events Convention & Expo Business
8 | Mercedes-Benz USA announces 32 | John Hammer Rejoins KAR as 48 | Bringing it Home
Atlanta innovation hub launch at President of ADESA Business Unit 50 | Auction Directory
headquarters grand opening 34 | NIADA Convention and Expo 54 | New & Renewed Members
10 | What's Ahead for Auto Dealers in 35 | Top Reasons to Avoid Buzz 55 | How to Spot the Red Flags in
2018? Words: aka "Dear Valued Your CRM System
12 | Kevyn Rails joins Innovate Auto Customer" 56 | How to Register for the GIADA
Finance as Vice President of 36 | The CARLAWYER © Coupon App
Portfolio Acquisitions 38 | 4 Questions From a Customer’s 57 | Dealer Fines and How to Avoid
14 | Who is your pick for the 2018 Perspective That You Should Them
Quality Dealer of the Year? Know the Answers to 59 | Code of Ethics
SLATE OF OFFICERS
Chairman of the Board Sr. Vice President-at-Large
® Jennifer Knights • M&M Motors Dennis Pope • Peoples Financial Hiram
Hinesville, GA • 912-877-7462 Hiram, GA • 770-948-6110
President First Vice President-at-Large
Bart Barton • Barton Used Cars
The magazine of the Newnan, GA • 770-527-5804 Troy McCalla • Spireon, Inc.
GEORGIA INDEPENDENT Atlanta, GA • 678-362-2161
AUTOMOBILE President Elect Second Vice President-at-Large
DEALERS ASSOCIATION Lee Cavender • Cavender Auto Sales Jason Reaves • Waynes Reaves Software
WWW.GIADA.ORG Gainesville, GA • 770-297-8700 Macon, GA • 478-474-8779
6903-A Oak Ridge Commerce Way First Vice President
Austell, Georgia 30168 David Mosley • Cherokee Auto Group Third Vice President at Large
T | 800-472-8101 or 770-745-9650 Canton, GA • 770-345-0282 Mark Brunn • ADESA Atlanta
F | 770-745-9655 Fairburn, GA • 770-357-2277
Second Vice President
CEO | EDITOR David Johnson • Cherokee Auto Group Fourth Vice President-at-Large
Paul R. John Canton, GA • 770-345-0282 Donnie Bazemore • Southeastern Auto
MAGAZINE AD SALES & VENDOR RELATIONS Auction of Savannah
Kristin Reilly | 770-745-9650 Treasurer Savannah, GA • 912-965-9901
PRODUCTION EDITOR | COPY WRITING Hudson Biondo • MasterCars Auto Sales
Jordan Head | 770-745-9650 Doraville, GA • 770-450-5000 Auxiliary Officers
Professional Mojo | info@professionalmojo.com Auxiliary President, Renae Barton
DEALER SERVICES Secretary Auxiliary Vice-President, Sharon Padgett
Amy Bennett, Director of Education & Membership Jack Carter • Turn & Burn Motors Auxiliary Treasurer, Lisa Johnson
Conyers, GA • 678-562-1793 Auxiliary Secretary, Jill Mosley
For more information about the GIADA,
topics addressed in this issue, or for additional Sr. Vice President-at-Large
copies please contact GIADA, (800) 472-8101. Joe Addison • Joe Addison Motors, Inc.
Copyright 2018 Savannah, GA • 912-234-5306
GIADA Independent Auto Dealer APRIL 2018 | 1
