Page 3 - VIADA-2021-1

CONTENTS Q1 2021

20 Dealer Operator Course Calendar

2 PRESIDENT’S MESSAGE:
ENDLESS MEMBERSHIP
The Virginia Independent News BENEFITS!
Virginia Independent Automobile In my personal life, I subscribe
Dealers Association to the belief that it is usually
1525 Huguenot Road, Suite 102 better to give than to
Midlothian, VA 23113 receive, and I’m guessing
(757) 464-3460 | (800) 394-1960 there are many dealers
Fax: (757) 299-6331 out there that share this
VIADA.org | info@viada.org philosophy.
VADealerRecertification.com 6 A COMPLIANCE QUIZ FOR
facebook.com/infoviada 2021
— This quiz tests your knowledge
Alvin Melendez, CMD on the status of some critical
Executive Director compliance issues for your
alvin@viada.org
dealership.
Tommie Melendez
Dir of Education and 8 THE CARLAWYER ©
Dealer Development
tommie@viada.org 3 CONSUMER SATISFACTION
HIGH ON DIGITAL
Chris Maher
VIADA Instructor With buyers spending less
chris@viada.org time at dealerships and
benefiting from more
Jackie Tuzzo efficient, digital retailing
Membership Development processes, those who were
jackie@viada.org “highly satisfied” with the
overall shopping experience 9 LADIES AUXILIARY
Blake Jackson reached 72 percent, up from “HELPING HANDS”
Education & Inventory Coordinator 60 percent in 2019. The VIADA Ladies Auxiliary is
blake@viada.org a non-profit organization that
seeks to do charitable work
Leslie Shuker
Bookkeeper for children, young people,
leslie@viada.org and other worthwhile causes.
Tatiana Melendez 10 8 BENEFITS OF
Media & Office Assistant COLLABORATION
tatiana@viada.org “Competition makes us
faster. Collaboration makes
Tina Allman
Fredericksburg Auto Auction us better.”
Representative
tinaallman1@gmail.com 12 AN INTERVIEW WITH VICKIE
4 EXECUTIVE DIRECTOR’S LONDON
Magazine Production MESSAGE: TOGETHER WE Over a decade of service
ProfessionalMojo.com RISE
info@professionalmojo.com 16 NEW & RENEWED MEMBERS
As our industry continues to
A VIADA Publication ©2021 shift, we have been forced 19 SURVEY: CARS REMAIN
The statements and opinions expressed herein to learn about survival,
are those of the individual authors and do not modification, adaptation, VITAL TO CONSUMERS
necessarily represent the view of the Virginia
Independent Automobile Dealers Association. and implementation. Every 20 BECOME A MEMBER OF VIADA
Likewise, the appearance of advertisers, or year brings new challenges,
their identification as members of VIADA, but together we will rise to
does not constitute an endorsement of the 21 MEMBERSHIP APPLICATION
products or services featured. meet them.

THE VIRGINIA INDEPENDENT NEWS | Q1 2021 | 1