Page 64 - GIADA-August-2018-Final

TRENDS

Dealer Lots See Mobile Shopper Uptick

By Auto Remarketing Staff

After taking a look at data from recent saw a combined 9-percent drop in total dealership lots later in the day.
shoppers who use their smartphones to visits, according to Cars.com data.
visit Cars.com while browsing dealerships Spinelli said,“When looking at larger
lots, the site found that not only are The increase of shopper visits in May can trends related to foot traffic during the
mobile-device shopper visits to dealership be attributed to Memorial Day sales and week versus the weekend, Saturday is
lots up, but the data also revealed two better weather for making the commute to poised to remain the busiest day of the
other interesting findings: midweek visits a dealership, according to Cars.com. week. Friday is the second busiest day
are taking traffic from weekend visits but more in line with foot traffic patterns
from these mobile shoppers, and these car Furthermore, the company's occurring Monday-Thursday,”
buyers are also shopping later in the day.
recent findings can help Moreover, Saturday itself saw a notable
As it did in January and February, Cars. dealerships prepare their drop of 15-percent for mobile shopper
com most recently analyzed the most salespeople to be ready to visits in May, according to Cars.com.
popular times of the day and week that engage with mobile shoppers,
car shoppers on mobile devices visited “We’ll be keeping a close eye on midweek
dealerships’ lots in May for its latest Cars. specifically during the lot visitation trends to see if they continue
com On-the-Lot report. afternoon hours. to grow, but the weekend remains the
busiest time for dealerships for the
The company said that it tracked 451,281 In fact, from Sunday to Thursday, Cars. foreseeable future,” said Spinelli. n
visits to dealership lots in May, compared com found that shoppers are visiting
to 432,250 in January and 444,973 visits
during the month of February.

“While there was a stronger uptick in lot
visitors in May 2018 compared to January
and February 2018, when looking at the
same data for 2017 the numbers were nearly
flat,” Cars.com spokesperson Christine
Spinelli told Auto Remarketing via email
this month. “January and February of 2017
both had a slightly higher number of lot
visitors than May 2017.”

Tuesday, Wednesday and Thursday visits
experienced a 17.4-percent boost in May,
while Friday, Saturday and Sunday visits

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62 | GIADA Independent Auto Dealer AUGUST 2018