Page 3 - GIADA-May-2018-Final

GEORGIA INDEPENDENT AUTOMOBILE DEALERS ASSOCIATION
INDEPENDENT
auto dealer

MAY 2018
2 | Remembering a Very Special 12 | How Car Dealers Can Reach 40 | Integrity, Dedication and
Man Millennials – and Their Boomer Kindness; A Description of Billy
2 | Advertiser Index Parents Graham
4 | In Loving Memory of Billy 16 | How to Use Social Media 42 | How the Tax Cut and Job Act
Graham Channels to Generate More (TCJA) Affects Used-Car Dealers
6 | Save the Date for GIADA Leads 50 | Auction Directory
Convention & Expo 18 | Service Provider Directory 54 | New & Renewed Members
8 | Bolster Your Dealership’s Digital 30 | Calendar of Events 56 | GIADA's Coupon App
Experience with Flexible F&I 34 | 3 Opportunity Costs You Should 57 | Donnie Bazemore: ‘Til the Wheels
Solutions Consider Trimming Fall Off
10 | There’s No Such Thing as Giving 35 | Better Used Inventory 58 | Reuters: U.S. Senate Panel
Too Much Information to Management Can Start Today! Plans to Scrap CFPB’s Dealer
Prospective Buyers 36 | The CARLAWYER© Participation Guidance
38 | Tips for You to Increase Sales at 59 | Code of Ethics
Your Dealership

SLATE OF OFFICERS

Chairman of the Board Sr. Vice President-at-Large
® Jennifer Knights • M&M Motors Dennis Pope • Peoples Financial Hiram
Hinesville, GA • 912-877-7462 Hiram, GA • 770-948-6110

President First Vice President-at-Large
Bart Barton • Barton Used Cars
The magazine of the Newnan, GA • 770-527-5804 Troy McCalla • Spireon, Inc.
GEORGIA INDEPENDENT Atlanta, GA • 678-362-2161
AUTOMOBILE President Elect Second Vice President-at-Large
DEALERS ASSOCIATION Lee Cavender • Cavender Auto Sales Jason Reaves • Waynes Reaves Software
WWW.GIADA.ORG Gainesville, GA • 770-297-8700 Macon, GA • 478-474-8779

6903-A Oak Ridge Commerce Way First Vice President
Austell, Georgia 30168 David Mosley • Cherokee Auto Group Third Vice President at Large
T | 800-472-8101 or 770-745-9650 Canton, GA • 770-345-0282 Mark Brunn • ADESA Atlanta
F | 770-745-9655 Fairburn, GA • 770-357-2277
Second Vice President
CEO | EDITOR David Johnson • Cherokee Auto Group Fourth Vice President-at-Large
Paul R. John Canton, GA • 770-345-0282 Donnie Bazemore • Southeastern Auto
MAGAZINE AD SALES & VENDOR RELATIONS Auction of Savannah
Kristin Reilly | 770-745-9650 Treasurer Savannah, GA • 912-965-9901
PRODUCTION EDITOR | COPY WRITING Hudson Biondo • MasterCars Auto Sales
Jordan Head | 770-745-9650 Doraville, GA • 770-450-5000 Auxiliary Officers
Professional Mojo | info@professionalmojo.com Auxiliary President, Renae Barton
DEALER SERVICES Secretary Auxiliary Vice-President, Sharon Padgett
Amy Bennett, Director of Education & Membership Jack Carter • Turn & Burn Motors Auxiliary Treasurer, Lisa Johnson
Conyers, GA • 678-562-1793 Auxiliary Secretary, Jill Mosley
For more information about the GIADA,
topics addressed in this issue, or for additional Sr. Vice President-at-Large
copies please contact GIADA, (800) 472-8101. Joe Addison • Joe Addison Motors, Inc.
Copyright 2018 Savannah, GA • 912-234-5306

GIADA Independent Auto Dealer MAY 2018 | 1