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MEMBER NEWS

Frazer and Equifax Announce New

Integration and Partnership

Frazer Computing, Inc., a dealer manage- ing feature will ultimately reward their “Traditionally, many independent deal-
ment software provider trusted by more good standing customers simply for do- ers have faced obstacles in reporting their
than 18,000 used car dealers, and Equifax ing business with them, while trade line customer’s auto loans and payments,” said
Inc., a global information solutions provid- reporting helps these dealer-lenders add Scott McMahon, Automotive Vertical Mar-
er, today announced an integrated partner- more transparency to consumer credit keting Leader, at Equifax. “This integration
ship to enhance Frazer’s credit trade line re- files to more accurately show a particular provides dealer-lenders with a competitive
porting process for their independent used consumer’s financial obligations and out- edge in the market and helps to strengthen
car dealers. The new integration will allow standing balances. the commitment level of their customers.” n
dealers to seamlessly and securely transmit
customer financial account payment status "Frazer’s integration with Equifax is a great Frazer provides full-featured dealer manage-
data to Equifax directly through Frazer. feature for our mutual customers," said ment software to over 18,000 independent
Michael Frazer, president of Frazer Com- used car dealers. The Frazer DMS includes
Both independent used car dealers and puting. "Not only does the integration al- unlimited contract printing and form cus-
their customers will benefit from the in- low reporting to a major credit bureau, it tomization, a full accounting suite, numer-
tegration. Dealerships that finance loans streamlines and automates a process that ous sales, inventory, and customer reports,
report customer payment history can mo- is considered essential for dealers that pro- unlimited technical support, and over 170
tivate customers to make timely payments vide consumer finance and those consum- integrations with companies that help used
to help build positive credit histories. ers financing their purchased vehicles from car dealers grow their businesses. For more
Frazer users utilizing the Equifax report- them.” information, visit frazer.com.

GIADA Independent Auto Dealer JUNE 2017 | 7