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GEORGIA INDEPENDENT AUTOMOBILE DEALERS ASSOCIATION
INDEPENDENT
auto dealer
FEBRUARY 2018
2 | Big News for Dealers 15 | 3 Anecdotes from Auction Lanes 38 | The CARLAWYER©
2 | Advertiser Index on How 2018 Could Unfold 42 | The Employee Handbook/
4 | CALL TO ACTION! 18 | Service Provider Directory Manual
4 | Calendar of Events 32 | Tips on Converting Dealership 45 | New Rule for Sales to Military
6 | GIADA OnDemand Continuing Computer Systems Servicemembers
Education is Here! 33 | Report Claims Dealers 46 | Quick Tips for Improving
8 | Don’t Neglect the Relationship Discriminate in Auto Finance Dealership Culture
Part of Your Dealership CRM 34 | Volume gains ahead for late- 50 | Auction Directory
12 | Car Dealers, Be Like Southwest model vehicles; how have prices 54 | New & Renewed Members
Airlines, Not United trended? 56 | 2018 Scholarship Application
14 | What Not to Do on a Dealership 36 | Judge Again Rules in Favor of 59 | Code of Ethics
Test Drive Trump in Battle for Control of 60 | Meet the GIADA Staff
CFPB
SLATE OF OFFICERS
Chairman of the Board Sr. Vice President-at-Large
® Jennifer Knights • M&M Motors Joe Addison • Joe Addison Motors, Inc.
Hinesville, GA • 912-877-7462 Savannah, GA • 912-234-5306
President Sr. Vice President-at-Large
Bart Barton • Barton Used Cars
The magazine of the Newnan, GA • 770-527-5804 Dennis Pope • Peoples Financial Hiram
GEORGIA INDEPENDENT Hiram, GA • 770-948-6110
AUTOMOBILE President Elect First Vice President-at-Large
DEALERS ASSOCIATION Lee Cavender • Cavender Auto Sales Troy McCalla • Spireon, Inc.
WWW.GIADA.ORG Gainesville, GA • 770-297-8700 Atlanta, GA • 678-362-2161
6903-A Oak Ridge Commerce Way First Vice President
Austell, Georgia 30168 David Mosley • Cherokee Auto Group Second Vice President-at-Large
T | 800-472-8101 or 770-745-9650 Canton, GA • 770-345-0282 Jason Reaves • Waynes Reaves Software
F | 770-745-9655 Macon, GA • 478-474-8779
Second Vice President
CEO | EDITOR David Johnson • Cherokee Auto Group Third Vice President at Large
Paul R. John Canton, GA • 770-345-0282 Mark Brunn • ADESA Atlanta
MAGAZINE AD SALES & VENDOR RELATIONS Fairburn, GA • 770-357-2277
Aileen Kronke & Kristin Reilly | 770-745-9650 Third Vice President
PRODUCTION EDITOR | COPY WRITING Wayne Daniel • Car Loan Direct LLC Fourth Vice President-at-Large
Professional Mojo | info@professionalmojo.com Cartersville, GA • 770-627-2693 Donnie Bazemore • Southeastern Auto
DEALER SERVICES Auction of Savannah
Amy Bennett, Director of Education & Membership Treasurer Savannah, GA • 912-965-9901
Hudson Biondo • MasterCars Auto Sales
For more information about the GIADA, Doraville, GA • 770-450-5000 Auxiliary Officers
topics addressed in this issue, or for additional Auxiliary President, Renae Barton
copies please contact GIADA, (800) 472-8101. Secretary Auxiliary Vice-President, Sharon Padgett
Copyright 2018 Jack Carter • Turn & Burn Motors Auxiliary Treasurer, Lisa Johnson
Conyers, GA • 678-562-1793 Auxiliary Secretary, Jill Mosley
GIADA Independent Auto Dealer FEBRUARY 2018 | 1
