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COMPLIANCE





        More Regulations Means Less to Talk


        about for BHPH Dealers




        BY PETER SALINAS, GIADA INDUSTRY COMMUNICATIONS

        One would be hard-pressed to find a more  more attention to those dealers who have  “Small operators take a look at the fines
        regulated and closely scrutinized business  complaints filed against them by consum-  some of the large players and even small
        person than the automotive retailer serving  ers, and not so much because the dealer was  dealers have had to pay and they get scared
        the unbankable consumer who needs reli-  quoted in an article about what they see as  to death,” Shilson said. “Small dealers don’t
        able personal transportation.        unwarranted regulatory scrutiny.     have the ability to put up $1 million to de-
                                                                                  fend themselves from a CFPB or FTC in-
        In recent years the buy here-pay here in-  While some have expressed optimism that  vestigation.”
        dustry has come under intense examina-  the  President Trump administration will
        tion from the media, politicians, and var-  adopt less stringent and “more common  Shilson agrees with Petersen that regulato-
        ious state and federal regulatory agencies.  sense” attitudes to regulations overall, Pe-  ry agencies aren’t going to stop doing their
        BHPH dealerships range from large multi-  tersen said he doesn’t expect the CFPB or  jobs because a new president is in office.
        state corporate chains selling thousands of  any other regulatory agency to go away.  He said rules in place need to be followed
        vehicles a year, to small family operations                               rigorously, and that new rules will likely be
        selling 20 units a month. These dealers not  “There will always be a need for consumer  forthcoming.
        only deal with all the regulations facing an  protection and, as a dealer association, we
        automotive retailer, but also must endure  are all for greater transparency in the sales  Petersen said the NIADA has lobbied for
        the extra regulations governing finance  process,” Petersen said. “We are not op-  having more bi-partisan oversight by Con-
        companies, as well.                  posed, however, to taking a more common  gress over the CFPB, including the passage
                                             sense approach to consumer protection  of the Financial Choice Act. This act would
        CarHop, which operates 50 retail locations  regulations that are more focused.”  give Congress oversight of the director,
        in 15 states, was fined $6.4 million in 2015                              who is appointed to a term of 5 years, and
        by the Consumer Finance Protection Bu-  Chuck Bonanno, NIADA National Di-  the bureau’s budget, which is funded out of
        reau (CFPB). At the beginning of 2016, a  rector of 20 Groups, said he has seen buy  earnings by the Federal Reserve System.
        small buy here-pay here single point store  here-pay here dealers become less likely to
        in northern Colorado was fined near-  grant press interviews about their business  “Even if the CFPB were to have a reduced
        ly $800,000.  Business  practices  including  in recent years.            presence, I think you would see the state’s
        credit reporting, collections practices,  ad-                             attorneys general step up to fill the void and
        vertising, and disclosures were variously  “These dealers simply ask themselves if the  work harder on enforcement at the state lev-
        involved in the investigations, rulings and  attention will sell more cars,” Bonanno said.  el,” Petersen said. n
        subsequent restitution and civil fine pay-  “The bottom line to regulatory scrutiny is
        ments.                               whether or not your business practices are
                                             compliant.”
        Those who are hard-pressed to find a more
        regulated industry, might find it just as dif-  Compliance can be a moving target and
        ficult to find buy here-pay here dealers who  paying close attention to CFPB and FTC
        would like to discuss their business, its reg-  rule changes is vital, Bonanno noted. “If
        ulation, and their plans for the future.  you go beyond the regulatory demands
                                             and disclose everything, you can still face
        “I wouldn’t say these dealers are fearful of  issues. Take good care of your customer.
        talking to the media, even trade press, but  Pay attention to online reputation manage-
        with the investigation and fines levied on  ment. Make repairs to keep your customer
        the Colorado dealer last year, dealers are  in the car when necessary.”
        very  conscientious  about putting them-
        selves out there,” said Shaun Petersen, NIA-  Ken Shilson, president of the Nation-
        DA senior vice president of legal and gov-  al Alliance of Buy Here Pay Here
        ernment affairs.                     Dealers, said he has seen dealers
                                             become tightlipped, though he said
        Petersen noted that regulators simply pay  it sometimes depends on size.

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