Page 4 - GIADA-Feb2017-Final021617

ON THE MARK

MAXIMIZE YOUR
ADVERTISING
GIADA President Supports EXPOSURE!

GPS Device Use Disclosure advertising on our website and
GIADA also offers options for

by Dealers in our digital publications!
The GIADA website gets over
50,000 visitors and over 142,000
Like me, many might be surprised to learn that in Georgia it pageviews per quarter from top
is currently legal for anybody to place GPS tracking on any- decision-makers. The exposure you
one's car or person at any time. The only exception to this is could get is unmatched.
Call us to advertise!
the police, which have had their rules and regulations set by _________________
the U.S. Supreme Court.
ADVERTISER INDEX
State legislature is considering taking up this issue along with
the use of drones and other technology affecting individual 42 700Credit
privacy.
30 Ace Motor Acceptance
Many, if not most, buy here-pay here dealers and subprime 27 ADESA Atlanta
finance companies require the vehicles they sell to have a GPS
monitoring device on them. The devices help the retailer lo- 40 A.R.A. GPS Systems
GIADA PRESIDENT cate the vehicle in the event of default on the contract. The 39 Carolina Auto Auction
Jennifer Knights GPS monitoring device can also alert the consumer to up-
M&M Motors coming payments and even safely disable the vehicle until the 37 Charleston Auto Auction
contract is brought current. 49 CounselorLibrary

GPS devices actually have benefits for both the consumer and the dealer. On the consumer 47 Frazer Computing, Inc.
side, the devices equipped with payment reminder alert technology can help them avoid 43 GIADA Store
having their vehicle repossessed and late payments noted on their credit reports. In some
cases, agreeing to use of the device can even reduce interest rates. IBC Manheim
16 NextGear Capital
Benefits for the dealer are plentiful. They help the dealer realize positive cash flow, locate BC NIADA CPO Program
a vehicle in the event of a skip, and even notify them when the vehicle has been in an acci-
dent or has been impounded. 29 Oakwood’s Arrow Auto

Auction
Use of these devices have become commonplace and have been for nearly two decades
now. GPS device manufacturers have worked diligently with state attorneys general to en- 14 Peoples Financial
sure the use of these devices are legal. 54 Professional Mojo

While most states allow the use of the devices, several have considered banning them. For 15 Rawls Auto Auction
the most part, dealers can use them legally, and there have been few problems reported. 55 Reeves Insurance Associates, Inc.

One very important thing to remember is disclosure. Most states require some sort of dis- 8 Ron E. Widener
closure to the consumer. GPS manufacturers have and continue to tell their dealer custom- 36 Southeastern Auto Auction
ers to be sure to disclose the use of the devices. I understand the proposed legislature will
have common sense exemptions. For instance, if you want to keep track of your children, a 10 TitleTec an AutoPoint Company
caretaker, or an elderly person’s vehicle, these instances would be excluded. 45 TitleTec an AutoPoint Company
11 United Acceptance
It’s all common sense in my opinion! As President of the GIADA, I strongly support codi-
fying disclosure of GPS tracking devices by the state legislature. n IFC Wayne Reaves

2 | GIADA Independent Auto Dealer FEBRUARY 2017