Page 3 - Poppy's Client Success Story

OUR WORK
We started by making some minor updates to the Poppy’s menus and marketing materials. But, with the impact of Covid-19, the owner, Richard, reflected on the direction of the business – and decided to take the bigger step into a full rebrand. And we got stuck in!
The name became Poppy’s Coffee Shop & Bistro, to communicate the breadth of what’s on offer. We created a new logo, bringing a modern look and feel to the brand. Beyond the logo, we created templates for social media, new flyers, postcards and menus. We also loved being involved in updates to the interior of the building – helping to design the use of floor space and wall
space – making improvements to the overall
customer experience.
The combined effect of all of the work was a consistent and fresh look for Poppy’s – one that
truly did the brand justice
– to attract a new, wider audience.
YOUR BRAND KIT primary logo
secondary logo
brand mark
Pantone - 7620 CP
C- 0 M- 95 Y- 94 K- 28 R- 179 G- 32 B- 19
# B32013
colours
Pantone - Cool Grey 11 CP C- 44 M- 34 Y- 22 K- 77
R- 59 G- 60 B- 67
# 3B3C43
fonts
Pantone - Cool Grey 6 CP C- 16 M- 11 Y- 11 K- 27
R- 148 G- 150 B- 154
# 94969A
Pantone - Cool Grey 1 C C- 4 M- 2 Y- 4 K- 8
R- 233 G- 234 B- 232
# E9EAE8
BARLOW
Sofia Pro Extra Light
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If you ever need us... T: 01252 690143 | E: sales@abstractcreativestudio.co.uk | www.abstractcreativestudio.co.uk