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Culture & Arts
Culture & Arts

The slave trade, the Chernobyl disaster, digital world means giving consumers the
the Chile missile crisis, 9/11, the moon ability to apply for life insurance, close a
landing, the World Cup (2010), and of mortgage loan, open a new bank account
course, the Coronavirus outbreak – there and sign a sales contract or agreement on
have been celebrations and there has their terms. This adds a lot of pressure on
been commiseration. Throughout human traditional companies that aren’t necessarily
evolution, every hop, skip and jump has set up to meet the demanding needs of
been met with a sizable step backwards, today’s consumer.
but one thing we cannot contend is how
much technology has simplified our way More workers are demanding the
of living. The world is now connected like opportunity to work from home and
never before in our illustrious history; all businesses are beginning to consider it.
information is just a few keystrokes away. Some organizations allow employees to have
We are living in a time when the simple man a certain number of home working days and
can operate at an optimum level from any provide them with laptops and the computer
corner, hilltop or cave. programs that they need to complete work
at the same standard as if they were in the
Imagine being on holiday and still being able office. It’s an attractive option to many too —
to work, without carrying boxes of document 80% of millennial women said that they’d like
upon document. the option of working from home.
The London Library building is closed but
yet its members can access their services We are living in an era where office spaces
online with more than 1 billion books to are beginning to shrink and online data
borrow. Imagine if e-Bay or Amazon were storage is growing. There has never been a
physical stores? It has been realized that the more suitable time than now for the simple
world has moved to the digital age now and man to thrive. This is the much needed and
that a greater number of customers can be anxiously anticipated shift even though it
reached via online. feels like the Coronavirus outbreak brought
it upon us but the truth of the matter is the
We live in the age of the consumer. Whether Covid-19 only served as a catalyst for change
you like it or not, consumers are driving – change that falls squarely on the lap of
a fundamental overhaul of business the simple man, ready to be explored and
processes. They want immediate access to unleashed. It is time for the simple man to
the products and services that they’re willing grab the bull by its horns and steer it in the
to purchase. The ‘new normal’ in today’s direction that is of huge advantage.

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