Page 98 - RusRPTApr19

combining all digital advertising spending under the internet segment (according to AKAR’s old approach), internet advertising would grow 22% y/y to RUB203bn and reach 43% of the market (vs. 40% a year ago).
Yandex’s online advertising revenues were up 18% y/y in FY18, or 22% excluding Yandex.Market on a pro-forma basis, which was close to the internet services advertising dynamics. Mail.ru Group’s online advertising revenue dynamics outperformed the market trend, increasing 39% y/y in FY18.
Russian media market 2018 highlights (based onAKAR's new approach)
RUB bn
Video content, incl.
traditional TV
FY17
180
171
FY18 Chng, YoY 198 10% 187 9%
1 7% 10 21% 17 1% 17 0%
0.4 200% 32 -3% 18 -12% 14 13% 43 2%
179 22% 469 12%
cinema 1
online video
Audio content, incl.
traditional radio
8
17
17
digital-audio 0.1
Publishers content, incl. 33
traditional print 20
digital 12
Out of Home 42
Internet services 146
Total 418
Source: AKAR, VTB Capital Research
98 RUSSIA Country Report April 2019 www.intellinews.com