Page 21 - bne_December 2018_20181207

bne December 2018 Companies & Markets I 21
Russia's advertising market up by 13% in January-September
IntelliNews Pro
Russia's advertising market in January-September 2018 increased by 13% year-on-year to RUB328bn ($4.8mn), Vedomosti daily reported citing the data of the Associa- tion of Communication Agencies. The TV market is expected to increase overall by 10% in 2018 and 2019.
The latest data confirmed the trend that up by 22% year-on- year. The TV ad market increased by 12% to RUB131bn.
While internet ads have grown to become the largest market, in September internet-based businesses have become the fastest growing advertisers on Russian TV, in January-September 2018 boosting the volume of ads placed 2.5-fold year-on-year.
Reportedly internet companies accounted for 5.2% of the TV
ads market, which would translate into about RUB6.5bn on the RUB130bn market as of end of September 2018, as esti- mated by the daily. The bigger ad volume on TV is attributed to only pharmaceuticals, banks, and telecom operators.
“The internet has become the largest media in Russia, with RUB141.5bn spent on advertising online”
Industry sources told Vedomosti daily in October that through TV ads online services are trying to reach and capture an audi- ence that is not yet active in the digital economy.
www.bne.eu