Page 10 - bne_Tech_05_2019

Leaders
May 2019 www.intellinews.com I Page 10
At 14%, Lamoda’s year-on-year growth is not as impressive as that of Wildberries or Ozon, but Lamoda does much better than two other West- ern fashion sites, Bonprix.ru (-6%, 14th place) and Witt.ru (-35%, 21st place). These are proper- ties of Otto Group, which used to be among the leading e-commerce groups in Russia but has partially left the market. In early 2018, the Ger- man group shut down two other sites, Otto.ru and Quelle.ru.
Another loser in the 2018 ranking is KupiVip, the leading flash sales platform backed by Western investors. The site was in the top 10 just a few years ago; it now ranks 25th, with just $107mn in estimated sales revenues, down 13% from 2017.
Even more dramatic is the fall of Ulmart.ru, due essentially to shareholder disputes. With an initially successful hybrid online-offline model,
the company topped the e-commerce market in 2015; last year the company ranked 17th in sales revenues at $158mn, down 57% in one year.
On their side, Western retailers Ikea and Leroy Merlin made a noteworthy performance last year. According to Data Insight’s analysts, the Swed- ish DIY giant generated almost $150mn in online sales revenues (up 366% from 2017), while its French competitor made around $71mn (up 71%).
Amazon is absent from this ranking. The US gi- ant’s sales to Russian consumers are modest, based only on a cross-border offer.
Russian e-commerce is entering a promising development cycle where domestic sales are starting to play a more important role than the traditional cross-border trade: although the size of the market reached just $18bn last year (tak-