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Leaders
May 2019 www.intellinews.com I Page 9
Wildberries leads the top 50 Russian e-commerce online stores ranked by revenues in 2018
Adrien Henni in Moscow for East West Digital News
Fashion e-commerce retailer Wildberries was Russia’s biggest e-commerce online store in 2018 according to a new ranking by revenues from Data Insight, reports East-West Digital News (EWDN).
Data Insight is a specialized research agency and released its ranking of Russian e-commerce sites in 2018 at the end of April.
Sites are ranked by sales volume (incl. VAT), number of orders and average order value as estimated by the research agency and, in certain cases, confirmed by the companies. The rank- ing excludes marketplaces, which explains why Aliexpress, the Alibaba subsidiary that dominates cross-border flows in Russia, is not mentioned.
Fashion site Wildberries.ru maintained its leadership (since 2016) with sales revenues nearing $1.8bn in 2018, up 74% from the previous year. The site is also the global leader by traffic – ahead of ASOS, H&M, Zara, Next, Uniqlo and alike, according to SimilarWeb. Forbes Russia recently estimated Wilderries’ value at $1.2bn, making it the fourth most valuable Internet company in Russia after Yandex, Mail.ru Group, and Avito.
Wildberries also recently made it into the top three most valuable internet unicorns ranking from Forbes with an estimated value of $1.2bn.
Unsurprisingly, NASDAQ-listed Yandex and LSE-
Russian online store Wildberries leads the top 100 ranking of biggest Russian e-commerce sites by revenues and is worth more than a billion dollars.
listed Mail.Ru Group lead the ranking, with capitalizations of $10.7bn and $5.6bn, respectively. But Forbes has identified two other unicorns: Avito, the classifieds giant over, which Naspers just took full control at a $3.85bn valuation, and Wildberries, the rising star of Russian e-commerce, which Forbes values at $1.2bn.
Wildberries’ owner Tatyana Bakalchuk was also named Russia’s second ever female billionaire, as reported by bne IntelliNews.
Three sites selling electronic appliances are ranked second, third and fifth – respectively, pure player Citilink.ru,multichannel retailer MVideo.ru and pure player DNS-Shop.ru.
Recording an impressive growth (+73%), general Internet store Ozon improved its rank from seventh place in 2016 and 2017 to fourth place in 2018.
Ozon recently raised a RUB10bn ($155mn) convert- ible loan from its two largest shareholders AFK Sistema multi-industry investment conglomerate and Baring Vostok Capital Partners (BVCP) to fund the expansion of its delivery and logistics system that currently is seen as holding back the com- pany’s growth. Sistema clearly has big plans for the company and increased its stake in Ozon in March.
Lamoda, a Western-owned and managed fashion site launched by Rocket Internet in 2011 (now part of Global Fashion Group) generated $463mn in sales revenues last year.