Page 11 - Allison's Magazine ~ Issue #99

How do you think the industry
has evolved?
Traditionally, cookie cutters were
handmade by tinsmiths out of scraps.
They focused on simple shapes, such
as biscuit cutters, stars, bells, and
Christmas trees. As cookie cutters
became industrialized, more shapes were
introduced: numbers, letters, snowflakes,
hearts, and the like. Today, our focus is
on those who are looking for a trendy
and well-thought-out shape to fit a
specific party theme—the people who
follow the cookie decorators on social
media and want an elegantly decorated
cookie to be the star of their event.

What does it mean to have the
cutters made in the United States,
© Ann Clark Cookie Cutters © Ann Clark Cookie Cutters
and, more specifically, how has
being based in Vermont shaped Ann
Clark Cookie Cutters? What has the
company meant to the Rutland area? that it’s a design we need to make. Our How has the response been to
New England prides itself on quality creative director ultimately makes the offering customizable cookie
Yankee craftsmanship. We see this in the call and drives our design process. It’s a cutters? What are some interesting © Flour Box Bakery
work ethic and the workmanship our combination of researching market and requests you’ve gotten?
employees have. The Vermont business design trends and listening to feedback. Our custom cookie-cutter business is
community has been very welcoming, certainly welcomed by businesses and first person to reach our table and take memories for families. That touchpoint
teaching us a tremendous amount about What is your favorite cookie cutter? organizations. We’ve developed over a samples. To have our cookie cutters we have is very heartwarming.
how to run a world-class organization. My personal favorite is a custom cookie thousand custom projects, including Today, our focus being used in the White House still
We also live in a beautiful place with cutter we made for Virginia Tech. My custom cookie cutters of the Michelin is those who are leaves us speechless. What do you see for the future of
access to great outdoor activities that our daughter attends college there, and it Man and the GEICO Gecko, as well looking for a trendy the company?
employees can enjoy. was very exciting to see a product we as designing Egyptian hieroglyphics and well-thought- What is the holiday season like at As cookie decorating has become
made in her school bookstore. and sports team mascots. We’ve worked out shape to fit Ann Clark Cookie Cutters? more and more popular, we always ask
We try to share our success in the with over a hundred universities as well, a specific party From late summer to the week before ourselves, “How do we make this easier
community as much as possible by What is the company’s best-selling who sell them in their bookstores. One Christmas, our facility can’t make or and reach more people?” It is and always
supporting local charities and being an cookie cutter? unusual request was a cardiology group theme—the people ship cookie cutters fast enough. Each will be about making cookie decorating
active part of the state economy and It has changed over the years. When we who wanted an anatomical heart-shaped who follow the year, we increase capacity and change fun and easy for people everywhere.
business culture. We even mentor start- were primarily in the gift business, my cookie cutter. cookie decorators processes to make this period run For more info, visit annclarkcookiecutters.com
ups to give back to a place that has given mom’s moose shape was very popular. on social media and smoother. We want to make sure that
so much to us. The year the New Orleans Saints won Who are some other notable people want an elegantly people who decide to have a cookie-
the Super Bowl, the fleur-de-lis was or institutions who have used or decorated cookie making party the week before Christmas
How do you ultimately decide the best-selling shape. When we began featured your cookie cutters? to be the star of can get our products quickly. The cookie
on designs? selling to larger stores, the snowflake Last year, we were asked to represent cutters also make great gifts. There’s
We encourage customers to tell us took the lead. Today, with the increase Vermont at the Made in America their event. an element of thoughtfulness to giving
what they want. The more requests of online sales, the number ‘one’ has Product Showcase at the White House. the gift of making cookies because
we get, the more obvious it becomes proven to be very popular. The White House pastry chef was the you’re helping to create happy holiday

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