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2000’s

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31 1998 Goodyear exits Formula One 37 2008 Goodyear and Genenco 45 2013 Goodyear launches Assurance
racing with a record 361 victories and announce to develop breakthrough TripleMax tyre.
drivers world championships. bio-based process for producing isoprene
using renewable raw materials. 46 2013 Goodyear named a Thomson
32 2000 Goodyear is a proud sponsor for Reuters 2012 Top 100 Global Innovator,
the Sydney Olympic Games, during this 38 2009 Goodyear and NASA invent the recognising its achievements as one of
time the iconic blimp is utilised. “Spring Tyre” for the moon – an energy the world’s most innovative companies.
efficient tyre that won’t go flat.
33 2001 Goodyear launches Trinuum 47 2014 Innovative use of rice husk ash in
Technology, the integration of its 3 main 39 2010 Goodyear Asia Pacific begins tyres announced.
engineering and technical centres from introducing Fuel Saving Technology
™
around the world, including Europe, the into tyres. 48 2015 Goodyear introduces next
USA and Japan. generation silica to increase the fuel
40 2011 Goodyear named one of efficiency of its tyres.
34 2004 Goodyear launches the America’s most reputable companies in
revolutionary Ducaro GA, incorporating Forbes magazine. 49 2015 Goodyear Asia Pacific launches
state of the art ‘Bubble Blade’ technology. its quietest tyre ever – the EfficientGrip
This launch is in conjunction with the new 41 2011 Goodyear Eagle F1 Asymmetric 2 Performance.
Brand direction ‘One Revolution Ahead’, and Eagle F1 Directional 5 tyres launched
which reflects Goodyear’s commitment to in Asia Pacific. 50 2015 Goodyear develops BH03 and
further leading the industry with the Triple Tube concept tyres.
creation of innovative and high- 42 2012 Goodyear’s Air Maintenance
™
performance products. Technology is recognised by Time 51 2017 Goodyear introduces the first
Magazine as one of the best inventions commercially available tires made with a
35 2005 Goodyear launches its of 2012. soybean oil-based rubber compound.
revolutionary Run on Flat technology
which allows you to keep on driving after 43 2012 Goodyear launches its quietest 52 2017 Goodyear Unveils the Eagle 360
a puncture. SUV tyre ever, the Goodyear Eagle Urban, a Concept Tire powered by
EfficientGrip SUV with QuietTred Artificial Intelligence.
36 2006 The launch of Goodyear Technology™.
Excellence incorporating a state-of-the-art
3 Zone tyre technology that boasts high 44 2012 The Goodyear EfficientGrip
levels of safety, performance and comfort. SUV receives coveted recommendation
from consumer watchdog CHOICE in the
2012 CHOICE Small SUV Tyres Review
and Compare.

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