Page 17 - 2020 Agent Brochure

@properties

CHI CA GO BUS INE SS
CHICAGOBUSINESS.COM | JANUARY 4, 2018

A clear winner in the city’s

residential market
CHI CA GO BUS INE SS
CHICAGOBUSINESS.COM | JANUARY 4, 2018

A clear winner in the city’s
BY DENNIS RODKIN

One Chicago residential brokerage has grown
to the point where its share of the city’s real estate
residential market
market is bigger than the next two firms combined.
That firm, locally owned @properties, had just
over 20 percent of the Chicago market last year
CHI CA
based on sales volume, according to data from GO BUS INE SS
Broker Metrics, a reporting tool used by Mid-
CHICAGOBUSINESS.COM | JANUARY 4, 2018
west Real Estate Data. Together, the second- and
third-ranked firms, both of which are part of na- BY DENNIS RODKIN
A clear winner in the city’s
tional brands, had less than 18 percent of the city
market.
One Chicago residential brokerage has grown
One Chicago residential brokerage has
This data, provided to Crain’s by a firm not
to the point where its share of the city’s real estate
residential market
grown to the point where its share of
among the five covered in this article, covers only
market is bigger than the next two firms combined.
the city. Suburban business is not included.
city’s real estate market is bigger than
A big market share provides more than brag-
That firm, locally owned @properties, had just
the next two firms combined.
ging rights, said Mike Golden, a co-founder and
over 20 percent of the Chicago market last year
owner of @properties. It pays off for sellers and
based on sales volume, according to data from BY DENNIS RODKIN
buyers in “our agents’ larger pool of knowledge
That firm, locally owned @properties,
about pricing and what’s going on in the market,”
Broker Metrics, a reporting tool used by Mid-
One Chicago residential brokerage has grown
he said.
had just over 20 percent of the Chicago
west Real Estate Data. Together, the second- and
to the point where its share of the city’s real estate
Market share is a slightly illusory figure in real
market last year based on sales volume,
third-ranked firms, both of which are part of na-
market is bigger than the next two firms combined.
estate, because every home transaction counts
That firm, locally owned @properties, had just
twice—once as a sale and once as a purchase—so
tional brands, had less than 18 percent of the city
according to data from Broker Metrics,
over 20 percent of the Chicago market last year
agents on both sides of the deal get credit. Sales
market.
a reporting tool used by Midwest Real
volume figures, then, may be double the actual
based on sales volume, according to data from
This data, provided to Crain’s by a firm not
Estate Data. Together, the second- and @properties
Broker Metrics, a reporting tool used by Mid-
total value of real estate sold.
Even by that standard, @properties stood head
among the five covered in this article, covers only
west Real Estate Data. Together, the second- and
third-ranked firms, both of which are
and shoulders above the rest of the city’s broker-
third-ranked firms, both of which are part of na-
the city. Suburban business is not included.
part of national brands, had less than 18
ages in 2017. The firm’s agents represented buy-
tional brands, had less than 18 percent of the city
A big market share provides more than brag-
market.
percent of the city market.
ging rights, said Mike Golden, a co-founder and
This data, provided to Crain’s by a firm not
owner of @properties. It pays off for sellers and
among the five covered in this article, covers only
the city. Suburban business is not included.
buyers in “our agents’ larger pool of knowledge
A big market share provides more than brag-
about pricing and what’s going on in the market,”
ging rights, said Mike Golden, a co-founder and
he said. owner of @properties. It pays off for sellers and
buyers in “our agents’ larger pool of knowledge
Market share is a slightly illusory figure in real
about pricing and what’s going on in the market,”
estate, because every home transaction counts
he said.
twice—once as a sale and once as a purchase—so
Market share is a slightly illusory figure in real
agents on both sides of the deal get credit. Sales
estate, because every home transaction counts
volume figures, then, may be double the actual
twice—once as a sale and once as a purchase—so
agents on both sides of the deal get credit. Sales
total value of real estate sold.
volume figures, then, may be double the actual
Even by that standard, @properties stood head
total value of real estate sold.
and shoulders above the rest of the city’s broker-
Even by that standard, @properties stood head
and shoulders above the rest of the city’s broker-
ages in 2017. The firm’s agents represented buy-
ages in 2017. The firm’s agents represented buy-
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